On-page SE represents the process of perfecting metadata information, media, website code, and user- friendly content for search engines. You could have the best content on the internet for your target keywords, but if your on-page SEO is not optimized for those keywords, you will never rank on search engines.

Your URLs are also critically important for search engine optimization. For instance, your URLs should contain real words and include your keywords. They should be structured in such a way that search engines can easily crawl your site based on your URLs alone.

If you want to receive relevant traffic for a specific keyword, you must rank on the first page. And if you want to turn a hefty profit, you should rank as close to #1 as possible. That's why it's so important to keep track of all of your keyword rankings and tailor your SEO plan accordingly.

A great deal of overlap exists between SEO and marketing, and social media campaigns are highly effective for both. In order for a social media campaign to be effective, though, it must be properly and persuasively tailored to your audience.