Authority
Backlink Audit & Disavow
Separating the links that help from the ones that arrived uninvited, and dealing with the second group properly.
What usually goes wrong
Every site accumulates links nobody asked for. Most are harmless noise, some arrive in blasts from someone selling a package, and telling those apart matters before anyone files a disavow.
You would notice
- A sudden burst of referring domains you cannot account for
- Links from sites in languages you do not sell in
- A previous agency that will not say where links came from
- A domain bought secondhand with a history nobody checked
The work
Backlink Audit & Disavow, line by line.
Each line is work that gets done and can be checked afterwards. None of it is a promise about where you will rank — nobody can honestly make that one.
- 01The full profile pulled and classified
- 02Links separated into earned, incidental and uninvited
- 03Toxic patterns identified, including blasts nobody ordered
- 04Disavow prepared and filed only where it is warranted
- 05Re-checked over time, since these profiles keep moving
In practice
Sorting what arrived
Illustrative example. Most profiles are mostly the middle row, and that row needs nothing done to it.
Questions
Asked often enough to answer here.
Should I disavow everything suspicious?
No. Google ignores most junk on its own, and an over-broad disavow can remove links that were helping. It is a scalpel, not a broom.
Can competitors hurt me with bad links?
Far less often than the people selling protection from it suggest. Real negative SEO exists and is rare.
We bought this domain. Should I worry?
Worth checking. A domain's history comes with it, and a previous owner's link profile is the most common reason a clean new site cannot rank.
Also in Authority
Work that usually travels with it.
Contact
Want backlink audit & disavow on your site?
We will look at it and come back with what we would do and what it would cost. If we are not the right fit for it, we will say that instead.