Specialist
SEO Reporting & Analytics
Search Console and analytics wired up so the numbers mean something, reported monthly in plain language.
What usually goes wrong
Most SEO reports are built to look like progress. Twenty charts, every arrow green, and no sentence anyone can act on. A report that never shows a decline is not a report.
You would notice
- Reports full of metrics nobody asked for
- No way to tell what caused a change
- Analytics access that belongs to the agency
- Rankings reported without the traffic they produced
The work
SEO Reporting & Analytics, line by line.
Each line is work that gets done and can be checked afterwards. None of it is a promise about where you will rank — nobody can honestly make that one.
- 01Search Console and analytics connected and verified
- 02The handful of numbers that matter, not every number available
- 03Monthly reporting in plain language: what changed, and why
- 04Annotations, so a drop can be matched to what caused it
- 05Access that stays yours, in your own accounts
In practice
What a monthly report contains
- What changed, in a sentence, at the top
- Clicks and impressions from Search Console, not estimates
- Declines included, with the reason
- Work done this month, and what it was expected to affect
- Annotations, so next month a drop can be traced
And what it does not: vanity metrics, and any number we cannot explain the movement of.
Questions
Asked often enough to answer here.
Who owns the analytics accounts?
You do. We ask for access to yours rather than creating our own, so nothing disappears when an engagement ends.
Do you report on rankings?
As context, not as the headline. A position means nothing without the traffic and the enquiries behind it.
What if a month went badly?
It goes in the report with the reason. An agency that only reports good months is managing you rather than the site.
Also in Specialist
Work that usually travels with it.
- Site Migration SEORedirect mapping, parity checks and post-launch monitoring, so a redesign or a replatform does not cost you the rankings you already had.
- International & Multilingual SEOHreflang, country targeting and the duplicate-content traps that come with running the same site in several languages.
Contact
Want seo reporting & analytics on your site?
We will look at it and come back with what we would do and what it would cost. If we are not the right fit for it, we will say that instead.